The following is a press release from the New York Mets.
The 2015 National League Champion New York Mets and The Coca-Cola Company announced today a long-term landmark agreement making Coca-Cola the newest Signature Partner of the Mets and Citi Field. Today’s announcement was made by representatives from the Mets and Coca-Cola as they rang the opening bell at the New York Stock Exchange. Per club policy, financial terms of the agreement were not disclosed.
The partnership between the two entities will include year-round Coca-Cola presence throughout Citi Field beginning in 2016 including a Coca-Cola themed seating area in right field. It will also feature products such as Coca-Cola, Diet Coke, Coke Zero, Dasani bottled water, Gold Peak Iced Tea, and others available throughout Citi Field. In addition, the Mets and Coca-Cola will collaboratively plan and execute a variety of marketing, advertising, and promotional programs and platforms to maximize the impact of the partnership and to benefit fans, including the launch of commemorative 12-ounce Coca-Cola cans celebrating the Mets’ 2015 League Championship. Cans will be available throughout the New York Metropolitan area beginning next month.
“We are excited to partner with Coca-Cola as we align our brand with the most popular soft drink brand in the world,” said Mets Chief Operating Officer Jeff Wilpon. “Like the Mets, Coca-Cola has a very loyal fan base, and we are proud to partner with them and look forward to serving their products to our fans for many years to come. In addition, we look forward to implementing exciting new marketing programs at Citi Field and in the New York region.”
“Coca-Cola and the Mets share a passion to refresh baseball fans and enhance their entertainment,” said Sandy Douglas, President, Coca-Cola North America. “This partnership combines our iconic brand with a championship caliber team right here in the business and sports capital of the world. We are excited by the innovative marketing programs we have developed for the 2016 season, and are certain that they will inspire moments of optimism and happiness both on and off of Citi Field.”
